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Another cardinal sin of social media marketing is using boring, salesy or off-topic content in your stream. The best type of content is interesting, relevant and valuable to your audience. Content that piques interest and sparks conversation is the best kind.

Mistake: Banging On About Yourself A brand needs to curate and share interesting nuggets of information, at least 80% of the time, in order to earn the right to talk about themselves. Otherwise it's just going to be perceived as spam and discarded, and worst case scenario, your business will be overlooked from that point onwards.

Mistake: No Investment in other Assets Coupling a social media strategy with other assets such as video tutorials, info graphics, a content rich website, PPC and SEO will get the best ROI. Relying completely on social media marketing and not investing in a other assets is the weakest way of getting your message out there. In short, a business needs to spend money on marketing to begin making money.

Mistake: Forgetting Being Human It's always useful to remember that behind every avatar of every person who likes or comments on your page, is a real life human being with a story, thoughts and feelings. So treat them how you would in real life, with politeness, respect, honesty and kindness. Also remember that the internet has a long memory, some would say an infinite one. So don't say anything that you wouldn't want repeated in thirty years time. Insurance Agency Social Media Marketing is growing in importance and complexity, much like cars and car engines as they evolved from the Ford Model T to today's complex hybrid vehicles. However, the evolution of Insurance Agency Social Media Marketing is evolving at a much more rapid pace. Decades ago, you might be able to take a simple tool and fix an engine in your driveway with a wrench and a screw driver. Today, highly specialized tools are needed to fix the ever increasing complexity of car engines, one of which is often a diagnostic computer. This is analogous in many ways to Social Media Marketing, which is also complex and requires specialized tools which can include website analytics, SEO analysis, Meta changes and keyword density analysis to mention a few.

Of course tools are only one aspect of either respective challenge. For example, let's say your hybrid is spontaneously leaking electricity, possibly because of temperature increases as a result of polarity reversals. Perhaps it is happening because your nickel-metal hydride cells are discharging too quickly and the higher their capacity, the more prone they are to such rapid self-discharging. Then again, it might be something completely different. There are several choices here, as agencies can hire new employees to leverage these tools, or they can try to invest in education for internal staff, realizing this staff may have to overlook some of their current responsibilities (and that have the aptitude to do this type of work) or they can outsource all or some of these tasks. If an agency has yet to invest in these tools, they may not need to do so, as competent insurance agency marketing agencies may already have many of these tools in place. As with the expert car mechanic, you don't need to bring a computer console to them to diagnose your engine, Similarly, insurance marketing agencies may have Social Media Marketing Tools and web marketing tools in place so that an agency does not need to purchase their own. investing