Assessing the Reliability of a Local SEO Business: Local SEO Tips for Winners

Regardless of how you will find the local SEO firm to hire, it is always a good idea to do a bit of research before making your final decision.

An easy way to assess the reliability of a local SEO business is by looking at the services they offer ensuring that: ·        They are not promising you the moon – Never trust anyone that’s promising first page rankings, either in Google or any other search engine. If you encounter any ads that say ‘we can get you on top of page one,’ chances are, they’re all lies. In simpler terms, it rather means that they don’t know what they are doing. If it sounds too good to be true, it isn’t. They are equivalent to fake promises and you need to steer away. ·        They can explain, in detail, what actions they will do – Even though your goal is to hire an established local SEO business to handle your Internet presence without having to worry about digital marketing or SEO, this doesn’t imply that you shouldn’t know what actions they will take to increase your website ranking or produce more traffic. If they can’t exactly tell you what they will do and all they tell you is about ‘building links’ then look for someone else. Usually, this type of SEO Company can do more harm to your website than good. ·        They have a fair and precise pricing scheme – The most popular scheme for local SEO services is either daily or hourly pricing. It is always better to ask for this in advance so that you know how much you will have to spend for your SEO campaign. Have a clear-cut budget imposed so that you won’t end up spending a fortune in the long run. ·        They do an SEO Audit first – To evaluate the work of an SEO firm, ask them to do an overall audit of your website. An SEO audit will not cost you much, usually around the $50-$60 range, and is a quick and efficient way to evaluate the effectiveness of the company. If you are satisfied with their work, you can continue paying for more services. ·        They are easy to communicate with – Always keep in mind that traditional methods, such as making a meeting, can be done online using Skype or Google+, still asking questions and interviewing prospective partners. What can you expect from SEO? If you have the necessary skills or knowledge needed for SEO, it would make it much easier to do negotiations. Even with just the basics, you can challenge a method proposed by your SEO specialist. Undoubtedly, it would be very hard to cover everything you need to know in a single post. However, besides understanding the terminology it is advisable to go for a long term plan. It may take more than a few months to get significant results from your SEO campaign. The competition is at their strongest and search engines need time to process and interpret the data they capture from the websites. Never lose hope.