Dark horse companies

Whether you lead a small business, a consulting practice, a sports team, or a not-for-profit enterprise, this book will reveal the clues left behind by winning organizations. The best leaders and companies bring more than unique products or services to the market; they consistently tap into the ten growth enablers outlined in this book including:

Their business is personal, it’s an extension of their identity and it’s about more than profit. They listen well and stay in alignment with top customers. They use their organization’s hidden assets to create differentiating value. They create a clear, vibrant business blueprint and share it openly with employees. They carefully and wisely pick their customers and their partners. They co-create innovation with customers. They move quickly to meet consumer shifts to create new experiences. They influence the influencers who help build their brand. They are very agile, nimble and seize new opportunities much faster than competitors. Corporate culture operates with a spirit of grace and honor.

dark horse companies