6 Steps to Write an Effective Online Sales Video Script

What is an online sales video? You can use an online video as a virtual sales person on your website, available 24/7. The video can help your visitors understand your offer, product or service better, and it can also give instructions on what to do next.

Step 1: Identify the problem, that your product or service would solve.

Step 2: Identify your target audience.

Example: you are the manufacturer of water purification systems that can provide clean water for an entire village. A kid who is looking for information on how to purify water for his homework is not your target audience; however he might still find your video by searching for "water purification". Starting with the 1st 2 steps you can make sure that you catch the attention of the right viewer.

Step 3: Talk about the benefits of your product or service. A sales video is made for people who are looking to buy something but no one likes to be sold. Use a friendly voice in your video. Be informative. Explain what's in it for the buyer, and why they should by from you.

Step 4: Mention a few examples where your offer really helped a customer or a situation. You can also insert a short testimonial from an existing customer.

Step 5: Make a compelling offer. You can offer a discount for acting NOW. You can also give bonuses to add more value.

Step 6: Call to action. You have to tell your viewer what you want them to do. Ask them to call you, or to submit their contact information in the online form. Make sure that you are able to measure the results so you can follow up with potential future customers.

Keep the video short. 1-3 minutes the most. The attention span is very short online. Either your visitors get bored or they forget what you were talking about if you keep the video too long.

The biggest mistake in an online sales video is that companies or individuals "brag" about themselves. Remember that a potential costumer is looking for a solution for their problems, and they are not necessarily interested in all of your achievements. Their question is: "How can you help me?" and not "Who are you and what is your background?" Further down the selling process they will want to know who you are, of course. To answer this question, you can create a company profile video.

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