Social Networks Make Sense for Effective Wellness Program Engagement

Imagine in past periods if these social networks existed and you found your government coming after you for something you said 20-years ago taken out of context. Things people said in previous times would be ruinous to their careers today, even if they were the standard thought of the time in that region of the world.

Heck, I am only 50 years old right now, and if life extension medical technologies are only half of what is expected, I may as well add on another 50+ years, imagine that could be 150 years old or 100 years from now, who knows what people will be thinking then - considering what they've thought before. And yes, too much frivolousness online is truly a waste of time - I could be writing, thinking, researching or doing something and you could be painting something magnificent!

My acquaintance also noted that she didn't want to put her friends or family onto social networks, as that wasn't what she was about.

Yes, I agree, and it can be unfair to those friends and family who are private folks. I have been posting interesting information I find online on Google+ but I have not been adding friends, associates or anything like that. I put up my articles to help the world find them based on their interests, but that's about it. I like Google+ because for me it is like a giant digital bookmark - easy to find the stuff I've already read or viewed online and nice if others might want to read those things based on their interests too. Please consider all this and think on it. Need a magic pill to energize your wellness program communications? Consider a daily dose of Facebook. The social network may help improve and maintain the life of your program by spreading the word about your programs and events in a place where people will pay attention.

Worldwide, more than 1.11 billion people use Facebook. In the United States, there are more than 167 million Facebook users. On average, a Facebook user spends 20 minutes on the site each time he or she visits it.

Use people's obsession with Facebook to your program's advantage. Set up a Group on Facebook for your program so that you can communicate back and forth with your audience.

A Facebook Group differs slightly from a Facebook Page:

&bull; Pages are better for brands, businesses, bands, movies, or celebrities. People become "fans" of a page. Any of their friends can see when they become fans and find out which pages they are fans of via the "Info" tab in their profile. Pages don't list administrators. An administrator posts to the Page Wall as that brand, business, band, movie, or celebrity. Pages also are indexed by external search engines.

&bull; Think of Groups as private clubs. Groups are great for organizing on a personal level and for smaller scale interaction around a cause or program. People become "members" of Groups. Depending on the privacy settings (see below) for a Group, others may or may not be able to find out to which Groups people belong. When people post to Group Walls, the individuals, including Group Administrators, do so as themselves. Groups are not indexed by search engines.

You can make a Group:

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