Search Engine Optimization: Get More Traffic To Your Website

If you want to rise above your competition, you will have to do search engine optimization. You need to do plenty of homework on how SEO works. In the article below, you will find the most powerful strategies to get your website noticed, and also what strategies to avoid.

When optimizing your search engine results be sure to use any variation of the word possible, including misspellings. The search engine algorithms will pick up on these tags and show your site when people search for these keywords. For example, if the website is about rabbits, you could use rabbit, rabit, rabbits and rabbitt.

Plan your pages to keep viewers there longer once they visit. This will raise your PageRank faster than if you just increase traffic to your website. Some evidence shows that people spending more time on your site is better. In other words, simply driving traffic to your site is no longer an effective way to get a good PageRank rating. Message boards and forums are a good way to keep customers coming back to your site.

To reach your SEO goals, use meta description tags to describe every page on your website. Description tags provide a good value to you, as it will be used to blurb about your site or page on search engine results. It is important to keep your meta tags short and sweet because the search engines only read a certain number of words in it anyway. This can attract more readers to your website, even if your site wasn't at the top of the search results.

Ask reputable companies such as non-profits to provide links to your web site. Being linked up to reliable sources can help raise your search rankings. Give your website the kind of quality content that will make websites deemed reliable sources by search engines feature links to you. You need to publish information that is high-quality and informational.

Make a site map to help the search engines index your site's pages. Also known as a navigation bar, a site map allows search engines to find pages from any other page of your site. Site maps improve search engine results, regardless of the size of your website.

When making URL names for each page, keep in mind that search engine spiders cannot decipher dynamic language and session id names such as /page_id=59. Incorporate a keyword into a naturally flowing URL for best results.

Optimizing your SEO will optimize your business. This is a fact some businesses are not aware of.

Write things that are new and exciting; you will rank higher with search engines. Interesting, original content ranks higher on search engines because it attracts more traffic. When you add unique content and make your site different from others, people become far more interested in it.

Get listed for free with Google and Yahoo! to increase your publicity. These free services offer you ways to make your site more visible, bringing in more visitors. Avoid dismissing free venues to use for publicity.

Think like a customer when you are coming up with tags to include. Figure out which ordinary, everyday terms people actually use when they search.

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