The Power of Local SEO for Businesses

Quality local SEO optimization services will surely result to more social media shares and links. Want more? A local SEO consultant creates content people want to share, creating more inbound links in the process. "Content" doesn’t always have to be as free-flowing as a blog post or white paper, content can also mean tweets or Facebook posts and shares as well. Just by posting engaging and interesting social content, your local SEO consultant will definitely improve your SEO value. Quality content leads to more shares. More shares will mean better SEO value. Is that easy, right? A more advanced way SEO companies, like Blueprint Solutions Group, employ is to add social share buttons to individual pieces of content on your website or blog. Do use Pinterest. A simple way to make shareable content is by using Pinterest. It is great for link building and boosting your keyword strategy. Most of the time, Google indexes pages from websites with heavy traffic much faster and higher in a search engine’s results page. You can maximize your content’s visibility in SERPs by incorporating keywords within the title of a Pinterest board, the board’s brief description, and you even have up to 500 characters to detail an individual pin so a good local SEO consultant will want to use keywords there as well. In addition, the pin’s links can be customized to point people back to your website or blog - further doubling the opportunity for your content to rank higher in a search engine’s results page. From a local SEO consultant’s perspective, Pinterest allows them to do a few things that other networks don’t, so make sure to take advantage of it. Since Google prefers them over clipart, always make use of higher-resolution images on Pinterest whenever possible. So you’ll have more social media presence online, sign up for Google+ and spend at least 10-minutes a day on it. Google+ is Google’s favorite social media platform, if you still didn’t know that. No one loves it more than Google. Sign up for a Google+ Business Page and complete as many fields as you can in the "About" section using keywords that accurately describe your business. Google also lets you add or use different customized links within your profile, which you can use as an opportunity to link back to your website, other social channels, and blog. Just with 10 minutes a day posting your content to your Google+ page, you’ll be more likely to land within Google’s SERP. If you’re a local SEO consultant, there are more reasons you should care about Google+. While you’re at it, create a Google+ local listing, according to recent studies conducted by Google, 97% of consumers search for local businesses on the Internet. For you to do well in local search results, it’s very critical that you optimize your Google+ local listing. A Local Google+ page is not like a Google+ Business page since it lets customers easily connect with that business’ physical location. Regularly update the details about your business and you’re ready to conquer the competition.